Before your customers can see your store, you need to publish it. The first time you publish, you will also pick the Minicart subdomain where your store lives.

Tell Sloane "I'm ready to publish" or "take my store live". Sloane will walk you through the steps and flag anything missing.

During your first publish, you will choose the subdomain your store lives at: yourstore.minicart.com. Pick something short and close to your brand. You can connect your own custom domain later. See Connect a custom domain.

Hit Publish. Minicart runs a build and your store goes live in under a minute. You will see a confirmation with your live URL.

Publishing is how you apply storefront-level changes that affect the overall look and identity of your store. These changes stay in preview until you publish, so you can experiment without affecting what your customers see.

Day to day content updates do not need a publish. Add a new product, update a price, publish a new About Us page, tweak your return policy, launch a discount, and it is live on your store right away.

You can publish as often as you want. Sloane will let you know when there are unpublished changes worth pushing live.