Milo is your marketing teammate. Milo thinks about what moves the needle for your store and drafts content to help you grow.

Tell Milo what you need (e.g. "Write an About Us page that sounds like a small studio, not a corporation") and he will send back a first draft. Your pages live under Marketing > Pages in the left sidebar. You can ask for another variant, edit inline or accept as is. See Create custom pages.

When you connect your Instagram, Milo offers to draft a social post for you. Each post features one product, either as a single image or as a carousel of up to 10 images. He writes the caption to your taste, short or long, with hashtags or without, then shows you the finished post to approve or reject. Nothing is saved without your approval.

You can also start one yourself any time. Say "Show me my social posts" and click New social post.

Pick the product the post is about, describe what the post is about (an occasion, an audience, a mood or an angle, or leave it empty and Milo picks one), then choose a Visual style and click Generate post.

Approve the post and Milo publishes it to Instagram for you. If you would rather handle that part yourself, choose Post myself and Milo hands you the finished images and caption to post in your own time. See Connect your Instagram account.

Worth knowing early: Minicart gives you your own store and your own website, not a listing inside someone else's marketplace. Nobody browses Minicart the way they browse Etsy or eBay, so your first customers come from you sharing your store rather than from traffic that arrives on its own.

That is the trade. On a marketplace you borrow the audience and rent the customer relationship. Here you build both. They stay yours. Milo is the teammate who helps you do it: social posts to share, your social links, pages that explain who you are and discounts to give people a reason to buy. Your Marketing > Sharing & SEO settings keep your store looking right when someone posts a link to it.

Share your store link anywhere you already talk to people, whether that is Instagram, Facebook, TikTok, email, text or a card in the parcel. Ask Milo how your store traffic is doing any time and he will pull up the numbers.

The most important part is consistency. Share a fresh post to your followers on a steady schedule and you bring the most traffic back to your store, so make social posts a habit rather than a one-off.

Milo also runs your sales and promotions. See Create discount codes and promotions.

Milo works best when there is recent activity to draw on. New product? A nice review? Tell Milo and he will fold that into suggestions.